SherpLaw Services
Paid Advertising
Google & Meta PPC That Converts Clicks Into Consultations
Law firm advertising is expensive. We make sure every dollar works harder — precision targeting, compelling creative, and relentless optimization focused on signed retainers, not impressions.
Get a Free ConsultationMost Law Firm PPC Campaigns Bleed Money. Ours Don't.
Generic agencies set up a campaign, collect their management fee, and move on. Meanwhile your budget burns on broad keywords, irrelevant clicks, and landing pages that don't convert.
SherpLaw manages paid advertising the way a trial lawyer prepares a case — with precision, evidence, and a clear theory of what wins. We know which keywords signal intent to hire, which audiences convert for probate and personal injury firms, and how to write ad copy that earns the click.
What's Included
Google Search Ads
Capture high-intent searches at the exact moment a prospect needs an attorney. We handle keyword strategy, bid management, ad copy, and Quality Score optimization.
Google Local Services Ads
The coveted 'Google Guaranteed' placement above organic results. We manage your LSA profile, review strategy, and budget to maximize verified leads.
Meta (Facebook & Instagram) Ads
Awareness and retargeting campaigns that keep your firm visible to prospects who've visited your site or match your ideal client profile.
Landing Page Optimization
Ad traffic is only as good as the page it lands on. We build and test dedicated landing pages designed to convert visitors into consultation requests.
Ready to Stop Wasting Ad Spend?
Book a free audit and we'll show you exactly where your current campaigns are leaking money — and how to fix it.
Get a Free PPC Audit