SherpLaw
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Client Results

What Happens When Legal Marketing Actually Works.

A Las Vegas firm. Two practice areas. One focused strategy. Case study updated as the client hits new milestones — check back in mid-2027 for our first full published results.

SherpLaw launched in 2026. Our first full case study will be published in mid-2027 once the client has 12 months of verified data. The results below reflect early indicators and projected trajectories based on our methodology.

Personal Injury & Probate

Las Vegas Injury & Probate Law Firm

Las Vegas, NV

THE CHALLENGE

A Las Vegas firm handling both personal injury and probate matters — a powerful combination in the Clark County market — but with virtually no organic search presence in either practice area. Competitors dominated keywords like 'Las Vegas personal injury attorney', 'Clark County probate lawyer', and 'Nevada estate administration'. The firm had no Google Business Profile optimization, no content strategy, and a website that hadn't been updated in years. Referrals kept the lights on, but the pipeline was unpredictable.

OUR APPROACH

We built a dual-track SEO strategy: one content pillar targeting Nevada personal injury — I-15 and US-95 accidents, casino slip-and-falls, Strip corridor incidents — and a second targeting Clark County probate and estate administration. Full technical SEO overhaul, Google Business Profile rebuild with practice-area-specific categories, and a 12-month E-E-A-T content plan covering the exact questions Las Vegas families and accident victims search when they need an attorney.

We were invisible online despite years in practice. SherpLaw understood both sides of our firm — the injury cases and the probate work — and built a strategy that treats them as strengths, not complications.

— Managing Partner, Las Vegas Injury & Probate Law Firm

EARLY RESULTS

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Organic traffic increase
12-month data pending
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Target keywords in Top 3
Tracking in progress
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New organic leads per month
Baseline established

How We Measure Results

Every engagement starts with a baseline audit — organic traffic, keyword rankings, Google Business Profile performance, and lead volume. We don't claim credit for results we can't attribute.

We track the metrics that matter to law firms: signed retainers and qualified leads, not vanity traffic. A spike in pageviews means nothing if the phone isn't ringing.

Case studies are published only after 12 months of verified data. We'd rather wait and be accurate than publish early and be misleading.

Ready to Build Your Own Case Study?

We're selective about who we work with. If you're a Las Vegas-area probate or personal injury firm serious about growth, let's talk.

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